{"id":1296,"date":"2026-08-06T11:40:45","date_gmt":"2026-08-06T09:40:45","guid":{"rendered":"https:\/\/www.holitra.com\/nachhaltigkeitsmanagement-hotellerie\/strategy"},"modified":"2026-08-07T18:13:29","modified_gmt":"2026-08-07T16:13:29","slug":"strategie","status":"publish","type":"page","link":"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\/strategie","title":{"rendered":"Strategieframework"},"content":{"rendered":"\n\n\t<section class=\"section dark has-parallax\" id=\"section_790281966\">\n\t\t<div class=\"section-bg fill\" data-parallax-container=\".section\" data-parallax-background data-parallax=\"-7\">\n\t\t\t<img decoding=\"async\" width=\"1280\" height=\"789\" src=\"https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/08\/sustainability-strategy-framework-hospitality-chess.jpg\" class=\"bg attachment-original size-original\" alt=\"Chess pieces on a board, symbolizing the strategic decision-making behind a hospitality sustainability strategy framework\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-490338726\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-490338726 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-82988274\">\n\n\n\t<div id=\"col-274687738\" class=\"col medium-8 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h6><span data-text-color=\"primary\"><strong>HOSPITALITY SUSTAINABILITY SYSTEM \u2014 STRATEGIE<\/strong><\/span><\/h6>\n<h1><span style=\"font-size: 200%;\">Strategie im HOLITRA Hospitality Sustainability System<\/span><\/h1>\n<h2>Das Nachhaltigkeitsstrategie-Rahmenwerk, das Ambitionen mit Unternehmenszielen, Governance und Investitionsentscheidungen verbindet.<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_790281966 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 500px;\n}\n#section_790281966 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.15);\n}\n#section_790281966 .section-bg img {\n  object-position: 97% 23%;\n}\n@media (min-width:550px) {\n  #section_790281966 {\n    min-height: 600px;\n  }\n  #section_790281966 .section-bg-overlay {\n    background-color: rgba(0, 0, 0, 0.09);\n  }\n}\n@media (min-width:850px) {\n  #section_790281966 .section-bg-overlay {\n    background-color: rgba(0,0,0,.5);\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row row-collapse\" style=\"max-width:1500px\" id=\"row-614794871\">\n\n\n\t<div id=\"col-385960467\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse align-equal\" style=\"max-width:1500px\" id=\"row-279780127\">\n\n\n\t<div id=\"col-1938479383\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1045076213\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1045076213 {\n  padding-top: 137px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-956603530\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(250, 54, 175);border-width:0px 0px 0px 4px;\">\n\t<\/div>\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-385960467 > .col-inner {\n  margin: -69px 0px -37px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-large row-full-width align-center\"  id=\"row-1165098405\">\n\n\n\t<div id=\"col-12972461\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(247, 247, 247);\" >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse\" style=\"max-width:1500px\" id=\"row-1079611917\">\n\n\n\t<div id=\"col-599105409\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse align-equal\" style=\"max-width:1500px\" id=\"row-46114356\">\n\n\n\t<div id=\"col-1914849921\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1217526740\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1217526740 {\n  padding-top: 96px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-796396411\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(250, 54, 175);border-width:0px 0px 0px 4px;\">\n\t<\/div>\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-collapse row-full-width align-center\"  id=\"row-373571817\">\n\n\n\t<div id=\"col-243500689\" class=\"col medium-10 small-10 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-613693809\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-613693809 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h2>Was ist die S\u00e4ule Strategie?<\/h2>\n\t<div id=\"gap-2012861001\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2012861001 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>Strategie ist die S\u00e4ule des HOLITRA Hospitality Sustainability System \u2014 aufgebaut auf einem strukturierten Nachhaltigkeitsstrategie-Rahmenwerk, das Ambitionen mit den Unternehmenszielen, Governance-Strukturen, Investitionsentscheidungen und dem Risikomanagement einer Organisation verbindet.<\/p>\n<p>Den meisten Hotels und Hotelgruppen fehlt nicht die Nachhaltigkeitsaktivit\u00e4t \u2014 ihnen fehlt ein gemeinsames Verst\u00e4ndnis von Priorit\u00e4ten. Zertifizierungen werden opportunistisch verfolgt, Reporting wird abteilungsweise zusammengestellt, und Kapital wird investiert, ohne klar zu wissen, was f\u00fcr dieses Haus, diesen Markt, diese Eigent\u00fcmerstruktur wirklich z\u00e4hlt. Genau das l\u00f6st ein Nachhaltigkeitsstrategie-Rahmenwerk.<\/p>\n<p>HOLITRAs Ansatz verbindet eine strukturierte Standortbestimmung mit branchenspezifischen Benchmarks aus Hotellerie und Tourismus \u2014 keine generischen ESG-Rahmenwerke, die auf ein Hotel \u00fcbergest\u00fclpt werden. Das Ergebnis ist ein priorisierter, ressourcierter Fahrplan, den Eigent\u00fcmer, Management und operative Teams tats\u00e4chlich umsetzen k\u00f6nnen und auf den die \u00fcbrigen f\u00fcnf S\u00e4ulen des Systems aufbauen. <a href=\"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\">Zum gesamten Hospitality Sustainability System \u2192<\/a><\/p>\n\t<div id=\"gap-1751196972\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1751196972 {\n  padding-top: 14px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-12972461 > .col-inner {\n  padding: 0px 0px 60px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1165098405 > .col > .col-inner {\n  background-color: rgb(247, 247, 247);\n}\n<\/style>\n<\/div>\n\n\t<section class=\"section\" id=\"section_810300158\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large steps-simple-headline\"  id=\"row-1846005303\">\n\n\n\t<div id=\"col-2120200519\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Was das Nachhaltigkeitsstrategie-Rahmenwerk umfasst<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1800911712\" class=\"col hide-for-medium medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1128774758\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1128774758 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-868113225\" class=\"col medium-8 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse\"  id=\"row-1080854396\">\n\n\n\t<div id=\"col-497027166\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>01<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-804421003\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Strategische Priorit\u00e4ten<\/h3>\n<p>Identifizieren, welche Nachhaltigkeitsthemen f\u00fcr diese Organisation wirklich relevant sind \u2014 keine generische Checkliste.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse\"  id=\"row-1503918610\">\n\n\n\t<div id=\"col-897895673\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>02<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1435981444\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Aktuelle Ausgangslage<\/h3>\n<p>Ein ehrlicher Blick darauf, was bereits funktioniert und wo die gr\u00f6\u00dften L\u00fccken und Risiken liegen.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-274269145\">\n\n\n\t<div id=\"col-836724563\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>03<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1035375337\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Governance &amp; Verantwortung<\/h3>\n<p>Wer Nachhaltigkeitspriorit\u00e4ten auf F\u00fchrungsebene verantwortet und wie operative Verantwortung \u00fcber Abteilungen verteilt ist.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-733673534\">\n\n\n\t<div id=\"col-1525709166\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>04<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1912638838\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Ziele &amp; KPIs<\/h3>\n<p>Messbare Ziele und ein realistischer Fahrplan, die aus der Strategie ein Managementinstrument machen \u2014 keine Liste von Absichten.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1367199856\">\n\n\n\t<div id=\"col-697430436\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>05<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1743650136\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Operative Anbindung<\/h3>\n<p>Wie sich Priorit\u00e4ten in Einkaufs-, Personal-, Lieferanten- und Investitionsentscheidungen \u00fcbersetzen.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_810300158 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1593399250\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large steps-simple-headline\"  id=\"row-730739580\">\n\n\n\t<div id=\"col-215573019\" class=\"col hide-for-medium medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1814283317\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1814283317 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-718215940\" class=\"col medium-8 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse\"  id=\"row-1299568740\">\n\n\n\t<div id=\"col-967615511\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>01<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1537257654\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3><a href=\"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\/standards-zertifizierungen\">Standards &amp; Zertifizierungen<\/a><\/h3>\n<p>Strategie legt die Priorit\u00e4ten fest, auf denen Zertifizierungsanforderungen aufbauen.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse\"  id=\"row-60667486\">\n\n\n\t<div id=\"col-1461086755\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>02<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1335990952\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3><a href=\"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\/gebaeude\">Geb\u00e4ude<\/a><\/h3>\n<p>Investitionsplanung sollte den strategischen Priorit\u00e4ten folgen, nicht umgekehrt.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1857116421\">\n\n\n\t<div id=\"col-109441080\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>03<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-458920490\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3><a href=\"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\/betrieb\">Betrieb<\/a><\/h3>\n<p>Der operative Alltag setzt um, was die Strategie als wichtig definiert.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1896085261\">\n\n\n\t<div id=\"col-736266517\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>04<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1944822276\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3><a href=\"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\/reporting\">Reporting<\/a><\/h3>\n<p>Strategie definiert, was gegen\u00fcber Investoren und Zertifizierungsstellen nachweisbar sein muss.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1957076496\">\n\n\n\t<div id=\"col-842488939\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 170%;\"><strong>05<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-285072268\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3><a href=\"https:\/\/www.holitra.com\/de\/nachhaltigkeitsmanagement-hotellerie\/kontinuierliche-verbesserung\">Kontinuierliche Verbesserung<\/a><\/h3>\n<p>\u00dcberpr\u00fcft, ob die Priorit\u00e4ten der Strategie weiterhin gelten.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1829525791\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Wie Strategie mit dem System zusammenh\u00e4ngt<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1593399250 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_15584365\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1909398900\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1909398900 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-669614509\">\n\n\n\t<div id=\"col-2124016879\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1347612564\">\n\n\n\t<div id=\"col-146491821\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center dark\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-882589593\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-882589593 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1951553251\" class=\"text\">\n\t\t\n\n<h3>Mehr erfahren<\/h3>\n\t\t\n<style>\n#text-1951553251 {\n  font-size: 1.5rem;\n  line-height: 1;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-352752258\" class=\"text\">\n\t\t\n\n<p>Lesen Sie den ausf\u00fchrlichen Artikel oder gehen Sie direkt zur passenden Leistung.<\/p>\n\t\t\n<style>\n#text-352752258 {\n  font-size: 0.9rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-146491821 > .col-inner {\n  padding: 40px 15% 50px 15%;\n}\n@media (min-width:850px) {\n  #col-146491821 > .col-inner {\n    padding: 0px 15% 0px 15%;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-91079947\" class=\"col medium-4 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-shade dark box-text-bottom\" >\n\n\t\t<div class=\"box-image\" >\n\t\t\t<a href=\"\/de\/was-ist-eine-nachhaltigkeitsstrategie-hotel\" >\t\t\t<div class=\"image-glow image-cover\" style=\"padding-top:400px;\">\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/06\/hotel-sustainability-strategy-roadmap.webp\" class=\"attachment- size-\" alt=\"Aerial view of a winding road through green forest, illustrating strategic direction and roadmap planning in hotel sustainability\" srcset=\"https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/06\/hotel-sustainability-strategy-roadmap.webp 1200w, https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/06\/hotel-sustainability-strategy-roadmap-400x267.webp 400w, https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/06\/hotel-sustainability-strategy-roadmap-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<div class=\"shade\"><\/div>\t\t\t<\/div>\n\t\t\t<\/a>\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n\t<div id=\"text-2191438463\" class=\"text\">\n\t\t\n\n<h3>Was ist eine Nachhaltigkeitsstrategie f\u00fcr Hotels?<\/h3>\n\t\t\n<style>\n#text-2191438463 {\n  font-size: 1.5rem;\n  line-height: 0.75;\n}\n@media (min-width:550px) {\n  #text-2191438463 {\n    font-size: 1rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"\/de\/was-ist-eine-nachhaltigkeitsstrategie-hotel\" class=\"button primary is-small\" style=\"border-radius:99px;\">\n\t\t<span>Artikel lesen \u2192<\/span>\n\t<\/a>\n\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1252803024\" class=\"col medium-4 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-shade dark box-text-bottom\" >\n\n\t\t<div class=\"box-image\" >\n\t\t\t<a href=\"\/de\/leistungen\/nachhaltigkeitsstrategie-hotels\" >\t\t\t<div class=\"image-glow image-cover\" style=\"padding-top:400px;\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/04\/sustainability-strategy-hospitality-structure.webp\" class=\"attachment- size-\" alt=\"Structured building facade representing sustainability strategy in hospitality\" srcset=\"https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/04\/sustainability-strategy-hospitality-structure.webp 1600w, https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/04\/sustainability-strategy-hospitality-structure-300x200.webp 300w, https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/04\/sustainability-strategy-hospitality-structure-768x512.webp 768w, https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/04\/sustainability-strategy-hospitality-structure-1024x682.webp 1024w, https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/04\/sustainability-strategy-hospitality-structure-1536x1023.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<div class=\"shade\"><\/div>\t\t\t<\/div>\n\t\t\t<\/a>\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n\t<div id=\"text-3935200318\" class=\"text\">\n\t\t\n\n<h3>Nachhaltigkeitsstrategie (Leistung)<\/h3>\n\t\t\n<style>\n#text-3935200318 {\n  font-size: 1.5rem;\n  line-height: 0.75;\n}\n@media (min-width:550px) {\n  #text-3935200318 {\n    font-size: 1rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"\/de\/leistungen\/nachhaltigkeitsstrategie-hotels\" class=\"button primary is-small\" style=\"border-radius:99px;\">\n\t\t<span>Zur Leistung \u2192<\/span>\n\t<\/a>\n\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-669614509 > .col > .col-inner {\n  background-color: #58595b;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_15584365 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_724084614\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-54707017\">\n\n\n\t<div id=\"col-1116904384\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h2>FAQ<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center row-box-shadow-1\"  id=\"row-1555240509\">\n\n\n\t<div id=\"col-665072480\" class=\"col medium-10 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(247, 247, 247);\" >\n\t\t\t\n\t\t\t\n\n<h3 class=\"accordion_title\">FAQ \u2013 Strategie<\/h3><div class=\"accordion\">\n\n\t<div id=\"accordion-325917511\" class=\"accordion-item\">\n\t\t<a id=\"accordion-325917511-label\" class=\"accordion-title plain\" href=\"#accordion-item-was-ist-der-unterschied-zwischen-einer-nachhaltigkeitsstrategie-und-nachhaltigkeitsma\u00dfnahmen?\" aria-expanded=\"false\" aria-controls=\"accordion-325917511-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Umschalten\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Was ist der Unterschied zwischen einer Nachhaltigkeitsstrategie und Nachhaltigkeitsma\u00dfnahmen?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-325917511-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-325917511-label\">\n\t\t\t\n\n<p>Ma\u00dfnahmen sind einzelne Aktionen \u2014 ein Zertifizierungsprozess, ein Lieferantenwechsel, ein Energieaudit. Eine Strategie ist der Managementrahmen, der Priorit\u00e4ten, Verantwortlichkeiten und Ziele definiert, damit diese Ma\u00dfnahmen zu einer koh\u00e4renten Richtung werden.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3733563180\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3733563180-label\" class=\"accordion-title plain\" href=\"#accordion-item-braucht-ein-hotel-eine-strategie,-bevor-es-eine-zertifizierung-anstrebt?\" aria-expanded=\"false\" aria-controls=\"accordion-3733563180-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Umschalten\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Braucht ein Hotel eine Strategie, bevor es eine Zertifizierung anstrebt?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3733563180-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3733563180-label\">\n\t\t\t\n\n<p>Das ist sehr empfehlenswert, wenn auch nicht immer formale Voraussetzung. Zertifizierungsstellen bewerten zunehmend, ob hinter einzelnen Ma\u00dfnahmen ein glaubw\u00fcrdiges Managementsystem steht.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3877673781\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3877673781-label\" class=\"accordion-title plain\" href=\"#accordion-item-wer-sollte-die-nachhaltigkeitsstrategie-in-einem-hotel-oder-einer-hotelgruppe-verantworten?\" aria-expanded=\"false\" aria-controls=\"accordion-3877673781-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Umschalten\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Wer sollte die Nachhaltigkeitsstrategie in einem Hotel oder einer Hotelgruppe verantworten?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3877673781-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3877673781-label\">\n\t\t\t\n\n<p>Die Verantwortung liegt in der Regel bei der Gesch\u00e4ftsleitung oder den Eigent\u00fcmern, mit klar zugewiesener operativer Verantwortung \u00fcber die Abteilungen hinweg und, bei Gruppen, mit Koordination \u00fcber die Standorte hinweg.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4188779376\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4188779376-label\" class=\"accordion-title plain\" href=\"#accordion-item-wie-h\u00e4ngt-strategie-mit-den-anderen-s\u00e4ulen-des-hospitality-sustainability-system-zusammen?\" aria-expanded=\"false\" aria-controls=\"accordion-4188779376-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Umschalten\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Wie h\u00e4ngt Strategie mit den anderen S\u00e4ulen des Hospitality Sustainability System zusammen?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4188779376-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4188779376-label\">\n\t\t\t\n\n<p>Strategie legt die Priorit\u00e4ten und die Reihenfolge fest, auf denen Standards &amp; Zertifizierungen, Geb\u00e4ude, Betrieb und Reporting aufbauen, und wird selbst durch Kontinuierliche Verbesserung aktuell gehalten.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1555240509 > .col > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #row-1555240509 > .col > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_724084614 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(247, 247, 247);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1851757364\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1123510105\">\n\n\n\t<div id=\"col-1510911560\" class=\"col medium-7 small-11 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2>Aus dieser S\u00e4ule Ihre Strategie machen<\/h2>\n<p class=\"lead\">Nachhaltigkeitsstrategie ist die HOLITRA-Leistung, die aus dieser S\u00e4ule einen strukturierten, ressourcierten Fahrplan f\u00fcr Ihre Organisation macht.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-229221576\" class=\"col medium-5 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/de\/leistungen\/nachhaltigkeitsstrategie-hotels\" class=\"button primary is-outline expand\" style=\"border-radius:99px;\">\n\t\t<span>Nachhaltigkeitsstrategie entdecken \u2192<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-229221576 > .col-inner {\n  padding: 35px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1851757364 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section has-parallax\" id=\"section_1867849088\">\n\t\t<div class=\"section-bg fill\" data-parallax-container=\".section\" data-parallax-background data-parallax=\"-7\">\n\t\t\t<img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.holitra.com\/wp-content\/uploads\/2026\/03\/architectural-design-architecture-blue-417273-2-scaled.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-collapse align-center\"  id=\"row-284761527\">\n\n\n\t<div id=\"col-1089096164\" class=\"col medium-5 small-10 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3511115324\" class=\"text\">\n\t\t\n\n<h4 class=\"uppercase\"><span style=\"font-size: 150%;\">Kontaktieren Sie uns<\/span><\/h4>\n<p>Besprechen Sie, wie Strategie in das Nachhaltigkeitssystem Ihrer Organisation passt \u2014 von Priorit\u00e4ten bis zu einem umsetzbaren Fahrplan.<\/p>\n\t\t\n<style>\n#text-3511115324 {\n  font-size: 0.85rem;\n  line-height: 1.4;\n  text-align: center;\n  color: rgb(255,255,255);\n}\n#text-3511115324 > * {\n  color: rgb(255,255,255);\n}\n@media (min-width:550px) {\n  #text-3511115324 {\n    font-size: 1rem;\n    line-height: 1.7;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-497557680\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-497557680 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"\/de\/kontakt\" class=\"button primary is-large\" >\n\t\t<span>Erstgespr\u00e4ch vereinbaren<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1089096164 > .col-inner {\n  padding: 50px 50px 30px 50px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1867849088 {\n  padding-top: 100px;\n  padding-bottom: 100px;\n}\n#section_1867849088 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.3);\n}\n#section_1867849088 .section-bg img {\n  object-position: 31% 47%;\n}\n@media (min-width:550px) {\n  #section_1867849088 {\n    padding-top: 120px;\n    padding-bottom: 120px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1297,"parent":829,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1296","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nachhaltigkeitsstrategie-Rahmenwerk f\u00fcr die Hotellerie | HOLITRA<\/title>\n<meta name=\"description\" content=\"Wie das Nachhaltigkeitsstrategie-Rahmenwerk Priorit\u00e4ten, Governance und Investitionen im Hotel ausrichtet \u2014 Teil von HOLITRAs Hospitality Sustainability System.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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