FOR HOTEL OWNERS, OPERATORS & INVESTORS
Hotel Consulting for Sustainability & ESG
With structure. And purpose.
We connect strategy, buildings, operations, certification and ESG into a coherent whole.
WHO WE WORK WITH
Same hotel.
Different questions.
Whether you run an independent hotel, manage a hotel group or invest in a property, the starting point is different. You get advice tailored to your priorities, resources and stage of development — from a specific challenge to a comprehensive sustainability strategy.
Independent hotels
Where do we start – and what makes sense for our hotel?
Clear priorities and practical steps that fit your team and budget. Build on what already works in your hotel, address the gaps and make sustainability part of daily operations.
• PRIORITIES • RESOURCES • DAILY OPERATIONS
Hotel groups & operators
How do we turn a shared strategy into action across our hotels?
A common direction with room for each property’s needs. Clear responsibilities, consistent processes and comparable data make progress easier to manage across the group.
• STRATEGY • CONSISTENCY • PERFORMANCE
Explore group strategy
Owners, investors & developers
What does sustainability mean for this property and its future?
A clear view of sustainability risks, improvement needs and opportunities before buying, financing or renovating. Understand what the findings mean for investment priorities and future operations.
• RISK • INVESTMENT • OPERATIONS
Explore ESG due diligenceOUR SERVICES
Six services.
One system.
HOLITRA supports hotels from the first assessment to sustainability management that works in daily operations. The services connect; which ones a project needs depends on its starting point. Each can be commissioned individually.
01
Assessment
Where you stand: gaps and priorities, or ESG due diligence before an investment.
02
Strategy
Priorities, policies, responsibilities and targets – with a management system that puts them into practice.
03
Operations
Energy, water, waste, procurement, food and beverage, employees and guests in daily hotel operations.
04
Certification
Hotel sustainability certifications, ISO 14001 and EMAS, and green building certification.
05
Reporting
ESG reporting, carbon footprint, ESG data, assurance readiness and green claims.
06
Improvement
Regular performance reviews, action tracking and targeted improvements, with recertification support where relevant.
A building decision shapes daily operations.
Operational changes affect sustainability performance, certification and reporting.
We bring these connections into your decisions.
OUR APPROACH
From isolated initiatives to connected systems.
Every recommendation is considered in context: its impact, its business implications and what implementation requires. The HOLITRA Hospitality Sustainability System connects these decisions across strategy, buildings, operations, certification and reporting.
01
Priorities with a business rationale
Priorities reflect sustainability impacts, business risks and investment needs. Management gets a clear basis for deciding what to tackle first and where to commit resources.
02
Implementation with clear ownership
Actions have clear owners, realistic timelines and agreed resources. They fit departmental routines, seasonal demands and budgets, so teams can carry them through in daily operations.
03
results that inform decisions
Relevant data shows whether actions deliver the intended results and where adjustments are needed. Documented evidence supports certification, reporting and credible communication.
HOW TO START
Check. Build. Run.
Check
Know where you stand: an assessment or ESG due diligence with clear priorities.
Assessment and Due DiligenceBuild
Strategy, operational routines, certification and reporting – in one project or step by step.
Find your serviceRun
Ongoing sustainability management with regular reviews at agreed intervals.
Continuous ImprovementIN FOCUS · GREEN CLAIMS COMPLIANCE
Can your hotel still say “eco-friendly”?
The EU Empowering Consumers Directive introduces stricter rules for environmental claims. We review claims on agreed website pages, in brochures and on booking channels, identify the evidence needed and recommend revised wording or removal where appropriate.
WHY HOLITRA
Specialist expertise.
A connected perspective.
01
Boutique & owner managed
Experienced advice from the first conversation to the final deliverable, with no handover to junior teams. Senior specialists handle specific technical assignments, while HOLITRA retains overall project coordination.
02
Hospitality & Sustainability expertise
Deep hospitality knowledge is combined with expertise in green buildings, sustainability management systems and ESG reporting, alongside audit experience in hotel certification and ISO 14001.
03
Independent advice
Your needs determine the recommendation — including whether a new tool, product or certification is needed at all. Where it is, relevant options are researched and compared objectively, giving you a clear basis for choosing what fits.
04
Support that fits your needs
A specific challenge, a defined project or ongoing support: the scope fits your starting point, resources and internal expertise. Access the expertise you need, whether you run one hotel or manage a portfolio.
GSTC Auditor – Hotels & Destinations · ISO 14001 Lead Auditor (DNV) · GRI Certified Sustainability Professional · LEED AP ID+C · WELL AP · ÖGNI Consultant
About HOLITRAKnowledge hub
Hospitality Sustainability Insights.
Hotel Green Claims
Since 27 September 2026, the EU Empowering Consumers Directive (EmpCo) applies. Many hotels have already [...]
Hotel Sustainability Investment Priorities
Certification preparation, a building retrofit, a new reporting system and a guest-facing sustainability feature can [...]
Hotel Certification Maintenance
Certification confirms that a sustainability system existed at one point in time. It says nothing [...]
FAQ
FAQs
Hotel Sustainability Consulting and ESG Advisory
What is HOLITRA?
HOLITRA is a sustainability and ESG advisory for hotels, hotel groups and hotel real estate in Germany, Austria, Switzerland and Europe. HOLITRA combines hotel consulting with sustainability and ESG expertise to assess the starting point, develop a sustainability strategy and management system, implement it in operations, prepare for certification and reporting, and maintain progress over time.
What does hotel sustainability consulting include?
Hotel sustainability consulting covers the decisions and structures a hotel needs to manage its environmental, social and economic impacts. At HOLITRA, this means six connected services: assessment and due diligence, strategy and management system, operations and implementation, certification, ESG reporting and assurance readiness, and continuous improvement.
Why should a hotel manage sustainability as a system rather than as individual measures?
Managing hotel sustainability as a system connects individual measures with responsibilities, measurable targets and regular reviews. This helps sustain progress when staff or seasons change and provides a consistent basis for certification evidence, ESG reporting and substantiated environmental claims.
How does HOLITRA support hotel owners, investors and developers?
HOLITRA supports hotel owners, investors and developers with ESG and sustainability due diligence before acquisition or financing decisions, green building certification for new builds and renovations, and ESG data and reporting across assets. This specialist input complements legal, financial and technical due diligence.
How does a hotel sustainability project with HOLITRA start?
A hotel sustainability project with HOLITRA starts with a conversation about the property, the specific need and the current situation. HOLITRA then recommends a starting point and agrees the scope in writing. Many projects begin with an assessment; hotels with a defined need, such as certification or a reporting obligation, can start there directly.
