Turning sustainability ambition into structured progress for hospitality organisations
Holitra is a boutique hospitality consulting firm focused on sustainability systems for hotels and tourism organisations. We work with hotel groups, operators and investors to build credible sustainability strategies, achieve recognised certifications and embed responsible practices into the core of their operations.
Our work translates sustainability ambitions into clear structures, measurable progress and credible long-term positioning. We connect strategy, operational practices, certification frameworks and reporting requirements into a coherent approach that organisations can realistically implement.
The priority is always practical implementation that works within the operational realities of hospitality organisations.
Integrated expertise across sustainability and hospitality
We combine expertise from several professional domains relevant to sustainability in hospitality and tourism.
This integrated perspective allows hospitality organisations to connect sustainability strategy, certification, reporting and operational implementation into one coherent and manageable framework.
01
Sustainable tourism certification systems.
02
Green building certification systems.
03
Environmental management systems.
04
ESG and non-financial reporting frameworks.
05
Project management methodologies.
Founder
Holitra was founded by Katarina Jankova, a sustainability consultant and auditor specialising in structured sustainability systems for hospitality and tourism organisations.
Her work focuses on transforming sustainability from isolated initiatives into integrated management systems — connecting strategy, certification frameworks, reporting and operational implementation.
With a background spanning corporate environment, entrepreneurship and sustainability-focused initiatives, she brings a practical and cross-sectional approach to building credible and measurable sustainability performance.
Professional background
- University degree in Tourism Management
- 10 years of experience in environmental management systems and continuous improvement within an international corporate environment
- Founder and CEO of sustainability-focused initiatives and organisations
- Founder of GREENIN, a biophilic design company focused on natural materials and interior solutions
Certifications and credentials
- GSTC Auditor (Global Sustainable Tourism Council)
- ISO 14001 Lead Auditor (DNV)
- GRI Certified Sustainability Professional
- LEED AP, WELL AP, ÖGNI Consultant
- EU Ecolabel & Austrian Ecolabel consultant
Katarina Jankova – sustainability consultant and founder of HOLITRA, connecting strategy, certification and real-world implementation in hospitality.
Collaborative advisory model
Holitra operates as an independent boutique advisory, combining focused senior expertise with a carefully selected network of specialised experts across sustainability, certification systems and hospitality operations.
This approach ensures access to relevant expertise where needed, while maintaining a consistent strategic direction, independence and direct collaboration with clients.
Recognised standards. Practical expertise.
Professional credentials and recognised frameworks
Holitra’s work is based on internationally recognised sustainability frameworks, certification systems and reporting standards relevant to hospitality and tourism.
This includes both professional credentials and hands-on experience with leading certification schemes and frameworks.
GSTC • ISO 14001 • GRI • EU ECOLABEL • Austrian Ecolabel • Green Key • EarthCheck • LEED • WELL • BREEAM • ÖGNI
