Developing sustainability strategies for hospitality organisations
Sustainability in hospitality increasingly requires structured strategies that connect environmental performance, operational practices and organisational governance.
Holitra supports hospitality organisations in developing sustainability strategies aligned with international frameworks, market expectations and long-term business objectives. The strategy defines clear priorities and provides a structured roadmap for implementation, certification planning and measurable progress.
Scope of sustainability strategy development
01
Strategic objectives
Definition of strategic sustainability objectives aligned with business priorities.
02
Governance & responsibilities
Design of governance structures, roles and organisational responsibilities.
03
Operational integration
Integration of sustainability into operational processes across properties.
04
Framework alignment
Alignment with recognised sustainability frameworks and certification requirements.
05
Targets & KPIs
Definition of measurable targets, KPIs and performance indicators.
01
A structured roadmap
Structured sustainability strategy and implementation roadmap.
02
Clear governance
Clear governance structures, roles and organisational responsibilities.
03
Measurable targets
Defined sustainability targets, KPIs and performance indicators.
04
Certification readiness
Alignment with relevant international frameworks and certification requirements.
05
Foundation for implementation
Strategic foundation for implementation, certification and long-term performance management.
Key outcomes
Business Cases
Real-world hospitality examples showing how hotels develop sustainability strategies, align priorities across departments and create a clear roadmap for long-term improvement.
What a Hotel Sustainability Strategy Actually Looks like
FAQs
FAQs - Sustainability Strategy in Hospitality
What does a hospitality sustainability strategy include?
A hospitality sustainability strategy is a structured plan that defines an organisation’s sustainability priorities, governance structures and measurable targets, and aligns them with recognised frameworks such as GSTC or ESG standards. It typically results in a roadmap covering priorities, KPIs, certification planning and implementation steps.
How is a sustainability strategy different from a sustainability assessment?
An assessment evaluates where an organisation currently stands; a strategy defines where it should go and how to get there. HOLITRA typically develops a strategy on the basis of a prior sustainability assessment, translating identified gaps and opportunities into prioritised objectives and a realistic implementation roadmap.
Does a sustainability strategy need to address certification and ESG reporting separately?
No. Within HOLITRA’s approach, strategy, certification and ESG reporting are treated as connected parts of one system rather than separate workstreams. A well-structured strategy anticipates certification criteria (e.g. GSTC, EU Ecolabel) and reporting frameworks (e.g. GRI) from the outset, reducing duplicated work later.
Who is typically involved in developing the strategy?
Strategy development typically involves ownership or senior management, relevant department heads and, where applicable, representatives across multiple properties or at portfolio level. HOLITRA facilitates this process directly with senior expertise throughout, consistent with its boutique, owner-managed advisory model.
Next step: Operational Implementation
Translate your sustainability strategy into operational processes, governance structures and measurable actions.
Connect with us
Discuss how to define your sustainability strategy, priorities and roadmap for implementation.