Insights

Expert perspectives on hospitality, certification systems and sustainability strategy, grounded in implementation, auditing and real-world practice.

Aerial view of a winding road through green forest, illustrating strategic direction and roadmap planning in hotel sustainability
What a Hotel Sustainability Strategy Actually Looks like

Having sustainability measures is not the same as having a sustainability strategy. This article explains [...]

15
Jun
Continuous Improvement in Hospitality – balancing operational stability and continuous improvement in hotel sustainability management
Continuous Improvement in Hospitality

A practical introduction to the HOLITRA Stability–Improvement Framework and how hotels can build sustainability systems [...]

01
Jun
Thermostat control in hospitality environment illustrating operational design and guest sustainability behaviour
Hotel Guest Sustainability Behaviour

Why do some sustainability messages in hotels work — while others are ignored? A practical [...]

26
May
Puzzle with a missing piece symbolising sustainability assessment and gap analysis for hospitality businesses
Sustainability Gap Analysis in Hospitality

A sustainability assessment does not have to mean a large, complex review. From broad strategic [...]

19
May
100% ready concept representing hotel certification readiness
Hotel Certification Readiness

Certification audits assess more than documentation. What real hotel certification readiness requires - beyond policies, [...]

12
May
Review of sustainability documentation in a hotel context, illustrating EmpCo and green claims compliance
EmpCo and Green Claims: What Hotels Actually Need to Get Right

The EU EmpCo Directive is reshaping how hotels communicate sustainability. This article explains what green [...]

28
Apr